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The Duke of Sussex is to become chief impact officer at the US coaching and mental health firm, BetterUp.
Prince Harry said in a statement that he was “really excited” about taking on the new role. His exact duties, hours and any payment are not clear.
It is his latest job move after he and the Duchess of Sussex stepped back as senior royals in March last year.
It also comes after the duke and Meghan gave an explosive interview to Oprah Winfrey earlier this month.
In it, the couple alleged an unnamed royal family member had asked about how dark their son Archie’s skin might be, before he was born.
Buckingham Palace has said the claim is “concerning”, but it will be addressed privately. Earlier this week, Buckingham Palace said a diversity review was under way across all royal households.
In his statement, Prince Harry said his goal in his new function would be to “lift up critical dialogues around mental health, build supportive and compassionate communities, and foster an environment for honest and vulnerable conversations”.
Why I’m joining BetterUp
From Prince Harry, The Duke of Sussex, Chief Impact Officer of BetterUp
First of all, I am really excited to be joining the BetterUp team and community! Thanks for having me.
I firmly believe that focusing on and prioritising our mental fitness unlocks potential and opportunity that we never knew we had inside of us. As the Royal Marine Commandos say, ‘It’s a state of mind.’ We all have it in us.
Being attuned with your mind, and having a support structure around you, are critical to finding your own version of peak performance.
What I’ve learned in my own life is the power of transforming pain into purpose.
During my decade in the military, I learned that we don’t just need to build physical resilience, but also mental resilience. And in the years since, my understanding of what resilience means — and how we can build it — has been shaped by the thousands of people and experts I’ve been fortunate to meet and learn from.
When I first met Alexi, we instantly recognised a shared passion for helping others realise their full potential. As our conversations continued, it became even more clear that we hold a similar philosophy on mental health: that we must proactively take care of our minds.
In addition to this shared philosophy, what caught my attention about BetterUp was that the company’s mission to unlock the potential in people everywhere necessitates innovation, impact, and integrity. Their team has been delivering on that work for years. I was also impressed by the scale and opportunity for impact – the ability to change millions of people’s lives for the better, through a combination of human connection, leading technology, and behavioural science.
I’ve personally found working with a BetterUp coach to be invaluable. I was matched with a truly awesome coach who has given me sound advice and a fresh perspective. And because we believe in strengthening our own mental fitness, our entire Archewell team also has access to BetterUp coaching.
As BetterUp’s first Chief Impact Officer, my goal is to lift up critical dialogues around mental health, build supportive and compassionate communities, and foster an environment for honest and vulnerable conversations. And my hope is to help people develop their inner strength, resilience, and confidence.
In this new role, I’ll be focused on four key areas:
- Driving advocacy and awareness for mental fitness. We can and will elevate the global conversation around our mental health. What we’re doing is about equipping people to thrive. Whether you’re performing at the highest level, or want to get to the next level, or just want to get started, it’s all about having the specialised resources, preparation, and human connection to back you up — whatever the challenge.
- Guiding BetterUp’s social mission and impact to bring the science of peak performance and human potential into the hands of people worldwide.
- Influencing the vision of BetterUp’s platform, community, and member experience. I’m excited to help shape their already extensive library with content and resources on mental fitness and to share new stories and voices. To start, I’ve invited BetterUp to work with ‘Peak State: Mental Fitness’, a platform I helped establish which provides practical online tools to enhance our mental fitness.
- Expanding BetterUp’s global community of thought leadership, coaches, customers, and members through outreach and strategic planning.
Self-optimisation is not about fixing something that’s broken. It’s about becoming the best version of ourselves, with whatever life throws at us — someone who is ready for the next challenge and can meet setbacks with courage, confidence, and self-awareness.
This is what BetterUp is making possible, and I look forward to being on this journey with you.
Join the community to get access to insights, advice, and tools on reaching your true potential, and be the first to learn about new content and programmes on mental fitness and resilience that I’ll be developing.