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Marshmallows Made By Wild From Arctic<\/p>\n
Demand for natural products is growing \u2013 in Finland and internationally. This is due to the strong trend related to well-being.\u00a0 Well-being is being studied and researched from various angles.\u00a0 Companies are increasingly interested in the link between well-being and productivity. Individuals too are interested in their own well-being, but in an even wider sense. For example, what role does nutrition and closeness to nature play in our long-term well-being?\u00a0 In terms of tourism, Finland and Lapland have the potential to keep becoming more important as well-being tourist destinations, due to our natural attractions and cooperation and development between sectors.\u00a0 The development of the bioeconomy in the north is a key means of meeting our current and future ecological and economic challenges.\u00a0 The potential of the natural product sector ranges from using natural berries as a food in the manner familiar to all Finns, to the pharmaceuticals of the future.<\/p>\n
The aforementioned changes will strongly support business development in this sector. People are increasingly interested in nutrition and their own well-being in general. Interest is also growing in the origin and content of products. Much remains to be done in terms of marketing and selling products and services in the natural product sector.\u00a0 Responding to demand for \u2013 and the use of \u2013 such products within the tourism sector is a challenge throughout Lapland.\u00a0 Tourism has a wide range of needs: in well-being services, as ingredients and garnishing on food, in interior decoration and in various kinds of programme services. Berry-picking excursions in natural settings and the use of natural products as ingredients and garnishing in food are becoming more popular.<\/p>\n
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Sparkling lingonberry drink Made by OSK AapaLappi<\/em><\/p>\n Companies in the natural product sector still tend to be small, with just a few larger ones. The lack of suitable facilities is a barrier to business development. Facilities require relatively large financial investments and risk-taking capacity from small entrepreneurs. The City of Kemij\u00e4rvi wanted to be the first to meet this challenge in Lapland. The training of producers of natural ingredients began a few years ago and incubator-type facilities have been in continuous demand.\u00a0 Functioning production facilities were provided for the natural product sector in the spring of 2017, through close cooperation between small entrepreneurs and the City of \u00a0Kemij\u00e4rvi\u2019s Business Development Unit. The city’s own development company, Kemij\u00e4rvi kehitys Oy, is acting as the agent. Support for the related survey has been provided by the Luonnosta liiketoiminta \u00a0(Luoli-hanke) \u2018Business from nature (Luoli project) funded by the regional ELY Centre.<\/p>\n Sanna J\u00e4ms\u00e4\u00a0<\/strong>, who moved from Rovaniemi to Kemij\u00e4rvi, is one of the tenants. Her firm, Wild from Arctic, makes products such as marshmallows from various natural ingredients.\u00a0 She operates as a tenant of Kemij\u00e4rvi kehitys Oy\u2019s \u00a0facilities.\u00a0 \u201cI think that the basic ingredient is the key factor. Here, Lapland’s natural environment provides winning elements that can\u2019t be found elsewhere: the world’s cleanest air, the long bright nights. Wild, northern ingredients that have grown in the Arctic region are clean and their fragrance and levels of prized contents are special features that make them highly appreciated on the international market,\u201d says J\u00e4ms\u00e4.\u00a0 The lingonberry drink produced by the cooperative Aapa Lappi is a particular favourite among international tourists.<\/p>\n \u201cEnterprises from outside the region are just as interested in the natural product sector as those in the Kemij\u00e4rvi area.\u00a0 The change in consumer behaviour and clear and growing demand in the markets are the reason why they are approaching us,\u201d says\u00a0Jari Polvi\u00a0<\/strong>, CEO of Kemij\u00e4rven kehitys Oy.<\/p>\n","protected":false},"excerpt":{"rendered":" Marshmallows Made By Wild From Arctic Demand for natural products is growing – in Finland and internationally. This is due to the strong trend related to well-being. Well-being is being studied and researched from various angles. Companies are increasingly interested in the link between well-being and productivity. Individuals too are interested in their own well-being,…<\/p>\n